Just Around the Corner…LIGHT OF DAY WINTERFEST: THE 20TH IN 2020

WORLDWIDE FOUNDATION’S ANNUAL 10-DAY FESTIVAL TO CELEBRATE 20TH ANNIVERSARY IN BATTLE AGAINST PARKINSON’S, ALS and PSP THROUGH THE AWESOME POWER OF MUSIC
‘The Festival That Bruce Built’ to Reach 5 Cities in 3 States Jan. 10-20, 2020 with Two-Decade Goal to Exceed $6 Million
Ticket Sale Info to Be Announced Next Week!
“To rock, and to raise money for the Light of Day, and they do a hell of a job at both. And that’s pure poetry.” – Elmore Magazine
ASBURY PARK, NJ (Oct. 18, 2019) – With a goal of reaching the $6 million mark in its ongoing battle against Parkinson’s disease, LIGHT OF DAY WINTERFEST: THE 20TH ANNIVERSARY, presented by the Asbury Park Press, celebrates its momentous milestone year as the anchor event for the world-renowned Light of Day Foundation with over 50 events by 150 music acts in five cities and three states, from Jan. 10-20, 2020.  Those cities are Asbury Park, NJ, Montclair, NJ, New York City, Rockland County, NY, and Philadelphia.
A ticket announcement will be made next week. The on-sale date for tickets is, as the Bruce Springsteen song that inspired the organization’s name says, “just around the corner.” With 11 surprise annual performances, Springsteen has helped catapult the festival to international notoriety as it’s raised $5.5 million through its first 19 years. His unannounced appearances traditionally occur during Bob’s Birthday Bash, the main event at every Light of Day WinterFest.
Bob’s Birthday Bash is named for Bob Benjamin, the artist manager and music industry veteran who founded Light of Day in 1998 – two years after being diagnosed with Parkinson’s Disease – as a 40th birthday party fundraiser at a Red Bank, NJ café that brought the first $2,000 to the organization. Two decades later, and Benjamin’s personal battle against Parkinson’s is ever-expanding through Light of Day as he continues to steer the Foundation with grant money to organizations which fund specific research initiatives, including the Michael J. Fox Foundation, CurePSP, the Parkinson’s Foundation (formerly the Parkinson’s Disease Foundation), and the Parkinson’s Unity Walk.
The Light of Day Foundation also supports “boots on the ground” programs designed to help people with these diseases live better lives on a daily basis, including co-sponsored projects with Joan Dancy & PALS, with a mission to help New Jersey residents in nearby Monmouth and Ocean Counties afflicted with ALS by providing a better quality of life for them and their families.
ABOUT THE LIGHT OF DAY FOUNDATION
The Light of Day Foundation, Inc., utilizes the awesome power of music to raise money and awareness in its continuing battle to defeat Parkinson’s disease and related neuro-degenerative diseases, specifically Progressive Supranuclear Palsy (PSP) and Amyotrophic Lateral Sclerosis (ALS), within our lifetime. The Foundation’s mission is to fund research, treatments and programs for patients who suffer from these diseases, as well as their families and caregivers, in order to improve quality of life on a daily basis. Gifts to the Light of Day Foundation, Inc., are tax-deductible to the full extent of the Internal Revenue Code. The Light of Day Foundation, Inc. is designated by the IRS as a not-for-profit 501(c) (3) organization. The Light of Day Foundation, Inc.’s Federal ID # is 20-1560386. Light of Day − the concerts and the organization − grew from a birthday party and fund-raiser held in 1998 at the Downtown Cafe in Red Bank to celebrate the 40th birthday of artist manager and music industry veteran Bob Benjamin, who was diagnosed with Parkinson’s disease in 1996.
PHOTO CREDIT: Jeff Ross
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Randy Alexander, Randex Communications
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